In Internal

While the holidays are some of the most wonderful times of the year, they bring with them a lot of stress and anxiety for you, our customers, and the Total Wine team members. Please keep this in mind when you encounter anyone during your tasting events and focus on being the reason they smile when they see you.

  • Smile, talk to, and make eye contact with everyone who comes by your setup. Ask them about their day, plans they have for the holidays, and explain how sharing Señor Rio Tequila is sharing life with their family and friends.
  • Compliment them in some way…you want to win them over so they trust you and nothing does that better than a compliment.
  • Ask them about the toughest person on their list to buy for and find a way to convince them that a bottle of Señor Rio is exactly what they are looking for. The mini bottles make great stocking stuffers too!!

“Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.”

Brian Tracy


With the success of the Home Tasting Parties in the Phoenix area, all Brand Ambassadors now have an opportunity to help build this side of the business.

If you have hosted at least 3 in-store tasting events, you can host your own tequila tasting party in your home for your friends and families. For more information about these tasting opportunities, check this out.


Return Your Contract for 2020

This is your friendly reminder to review the handbook, sign the contract, take a picture of the signature page, and then email it to We have extended the deadline to submit your signed contract to December 15th (new Brand Ambassadors who have already signed their contract do not need to resend it). If we do not have your contact by this date, we will not schedule you for any tasting events in 2020.

If you have any questions or concerns about any of the information included in the handbook, please let Debbie know.


New Brand Ambassadors

Join us in welcoming these new members of the Señor Rio Tequila family:

  • Deanna Dragovich (Illinois & Missouri)
  • Clinton Jones (Houston, TX)

Don’t forget there is a referral bonus available to all Brand Ambassadors who recommend a friend, they become a Brand Ambassador too, and then host 3 tasting events at Total Wine.

Señor Rio Tequila Paradise Cocktail

Cocktail of The Month

The Paradise speaks the holidays with the mix of cranberry juice, pineapple juice, and Señor Rio Tequila. Add fresh cranberries to create the perfect drink for holiday brunch/breakfast.

Simply save the image to your mobile device and then post it to your Social Media accounts. Don’t forget to tag @senorrio (Facebook & Twitter) and @senorriotequila (Instagram) and add the hashtag #senorriotequila.

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Celebrate Halloween with Señor Rio Tequila